Your local partner
in five regions
of Italy
We choose to operate only where we have a real presence, our own teams, and years of firsthand experience. Across five Italian regions, we bring together local expertise, trusted relationships, and direct operational control to deliver exceptional experiences for your clients.
We operate where we belong
We don't expand into new regions simply to broaden our reach. Every destination we operate in is the result of years of groundwork: building dedicated local teams, selecting the right drivers and guides, establishing trusted relationships with producers and artisans, and developing a deep understanding of the territory. We only offer experiences where we can ensure the quality, reliability, and direct operational control our travel partners expect.
Our journey began with Bespoke Tuscany in 2019. Emilia-Romagna, Umbria, Puglia, and Calabria followed, each developed with the same commitment to local expertise. In 2026, these five regions came together under one identity: Bespoke Group.
Who we areFive regions, one team
One dedicated team, one point of contact, five Italian regions. Wherever your clients travel, you work with the same people who coordinate every detail, ensuring seamless communication and consistent service standards. On the ground, our own drivers, vehicles, and local staff bring each experience to life, supported by a trusted network of producers, artisans, and local partners built over years of collaboration.
Tuscany
Tuscany needs little introduction — what changes things is how you see it. Florence, Chianti, the Val d'Orcia and the coast, taken past the places guests already know and towards the people behind them.
bespoketuscany.comEmilia Romagna
Parmigiano Reggiano, Prosciutto di Parma and traditional balsamic, tasted where they are actually made. Alongside them Bologna, Modena, Parma and a Motor Valley that answers to Ferrari, Lamborghini, Pagani and Ducati.
bespoke-emilia.comUmbria
Hill towns above vineyards and olive groves, with Assisi and Orvieto for the history. The best of it happens away from the monuments — around a table, in a cellar, along a country road.
Site on the wayPuglia
Whitewashed towns, ancient olive groves, masserie and the sea. The Valle d'Itria, Lecce and the coast each show a different side, and the best days here are often the simplest ones.
Site on the wayCalabria
One of Italy's least explored regions, and most of its character comes from exactly that. Tropea and Scilla over the Tyrrhenian, the forests of the Sila, and Magna Graecia in Reggio Calabria.
Site on the wayYour clients, our excellence
You design the programme with us and then we run it, white label, with our people. Nothing is handed to a third party along the way.
We work white label
We are your arm on the ground and our name never appears. Your brand stays in the spotlight, your documents and your client relationship stay yours. We operate for you.
Our own fleet and driver-guides
Black Mercedes only, ours, properly maintained and equipped — with driver-guides who work for us and are trained by us.
Specialists in the regions
Our specialism is logistics — routes, timings, access, the hour that works and the one that doesn't — and everything a territory has to offer around it, from museums and guides to partnerships with small producers.
Boutique producers
Family estates, artisans, workshops with one person in them — people we know by name. We don't take your clients where everyone else goes.
Doors that open for you
Access through relationships: encounters and openings made possible by the local ties we have built over time. It took us years to be let in, and that welcome comes with us.
An answer within 24 hours
One team across all five regions and a reply inside 24 hours — swift, clear and from the person who will actually run the programme.
A wide offer of services, one partner
Single services or a whole stay, coordinated end to end by the same team.
Food and wine
Wineries, producers, markets and tastings.
Cooking experiences
Private villas, cooking schools and family kitchens.
Private walking tours
Licensed local guides for cities, museums and sites.
Private transfers
Airport, hotel and intercity, to a luxury standard.
Driver-guides
Transport and local knowledge in the same person.
Outdoor experiences
Private boats, e-bikes, Vespas and the rest.
Tickets and openings
Museums and attractions that need planning ahead.
In-villa services
Dinners, tastings, wellness and events at the villa.
Multi-day itineraries
Several services coordinated across a whole stay.